Who’s riding this w@ve? always do what you should do x adidas Superstar

Proving once again that the adidas Superstar is far more than your average basketball sneaker, the Three Stripes grail is undergoing a skate-centred makeover by none other than always do what you should do. Yes, you read that correctly, the London-based skate label is bringing its laid-back charm to the model, in the form of sustainable fabrics and vibrant accents. Landing as the cult brand’s first ever footwear partnership (and surely not the last), let’s take a look at the details.

A Closer Look at the always do what you should do x adidas Superstar…

Crafted from sustainable synthetic leather, this skate-coded Superstar features a black exterior, highlighted with bright hits of colour throughout. It’s not a shoe worth the ramps without a padded tongue, ensuring unparalleled comfort on-the-move. Hi-vis reflective heel tabs add even more dimension to these kicks.

Drawing inspiration from the New Zealand heritage of always’ founder Nick Mason, the sneaker endures a plethora of personal touches. Depicting a vibrant map of the country within the gum sole, alongside the brand’s overriding message “tell your friends you love them”, the same heartwarming statement proudly sits on the shell toe. 

As well as having a notorious name for itself in the world of skateboarding, ADWYSD also holds the sport of surfing close to its heart. So, it only makes sense for this collaborative gem to pay it its dues with a sandy footprint on the sole. The words ‘London’ and ‘Mount Maunganui’ also make a statement within this sector, honouring the label’s dual DNA. 

Mark your calendars, the always do what you should do x adidas Superstar is set to arrive on the 23RD FEBRUARY 2024.

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