New Millennium
While Salomon sneakers have always been more functional than fashionable, they've been gaining traction in the streetwear scene. With a showroom at Paris Men's Fashion Week in 2018, Salomon is worn by stars like Kanye West and Rihanna, as well as collaborating with brands like Palace Skateboards and Tokyo's And Wander.
Salomon's success is largely attributed to its focus on innovation by blending performance-focused technology with stylish designs, along with collaborations with popular brands that have also increased its visibility and credibility in the fashion industry.