From a small metal workshop to the world’s largest skiing boots manufacturer in 25 years, the path of the Salomon family is one of adoption and innovation at its highest peak. Over the decades following the shift in vision and mission, the Salomon brand has grown into an avid provider of functionality and performance.
While Salomon sneakers have always been more functional than fashionable, they've been gaining traction in the streetwear scene. With a showroom at Paris Men's Fashion Week in 2018, Salomon is worn by stars like Kanye West and Rihanna, as well as collaborating with brands like Palace Skateboards and Tokyo's And Wander. Salomon's success is largely attributed to its focus on innovation by blending performance-focused technology with stylish designs, along with collaborations with popular brands that have also increased its visibility and credibility in the fashion industry.
Although its designs were never fashion oriented, the quality of its products has brought the activewear brand into the fashion scene as a highly reputable and reliable choice of fashion designers.
Creativity and quality merged in astonishing collaborations with brands such as COMME des GARÇONS and MM6 Maison Margiela that walked down the Fashion Week runway of Paris and Milan in 2023.
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