In 1948, Rudolf Dassler founded PUMA and introduced its first football boot, which quickly established itself in the sports footwear industry. Rudolf Dassler had been designing shoes alongside his brother Adolf since the 1920s. As a result of a fallout between the two brothers, Puma was established by Rudolf and Adidas was founded by Adolf.
It was the Atom in 1952 that paved the way for PUMA's future in performance-driven shoes. Six years later, PUMA released the Super Atom, a lightweight track shoe that revolutionized athletic footwear. There were two iconic silhouettes released in 1968: the PUMA Roma, which captured athletes' hearts, and the PUMA Suede, which became an icon of streetwear.
In the 1970s PUMA was a key player on the basketball court. Releasing the PUMA Clyde in collaboration with NBA player Walt "Clyde" Frazier, the shoe became a staple as it merged performance and style. The introduction of PUMA Fast Rider in 78 marked PUMA's beginnings in track shoes as their innovative shock-absorbing outsole impressed athletes.
1980s - 1990s
Ahead of the technological wave, PUMA introduced the RS-Computer shoes in 1984, the first shoe with a built-in computer chip. Two years later, PUMA's Disc System revolutionized lacing mechanisms with its customized fit. PUMA pioneered athletic footwear technology in the 1990s. Trinomic cushioning was introduced in 1991, enhancing runners' comfort and support. A year later, PUMA released Cell technology which increased stability and energy return.
The new millennium marked a new era for the brand. The PUMA evoSPEED, a shoe designed for speed and optimal performance, was developed in collaboration with Jamaican sprinter Usain Bolt in 2000. In 2007, PUMA launched its Complete series of specialized running shoes. In 2010, PUMA introduced Ignite foam technology in their running shoes to provide responsive cushioning. With the RS-X series released in 2018, PUMA reimagined 1980s Running System technology for contemporary audiences.
Innovation and performance remained PUMA's top priorities in the 2020s. An adaptive FUZIONFIT+ compression band was introduced to Future Z football boots in 2021. Additionally, PUMA uses recycled materials and eco-friendly manufacturing. PUMA has consistently distinguished itself as a footwear leader in the world, offering a perfect blend of style, performance, and technology.
Did you know?
While we have a variety of devices to track our steps and calories today, such technologies were considered sci-fi in the 80s.
The RS-Computer Shoe tracked steps, calories, and running performance despite a lack of faith in wearable technologies and the resistance of its time.
The shoe was produced in limited quantities and mostly sold in the US because of its data processing capability.
RS-Computer shoes inspired today's RS Collection.
Disclaimer: When you click on links to various online stores on this site and make a purchase, this can result in The Drop Date earning a commission.