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Introducing PUMA
PUMA’s story began in 1948, emerging from a rivalry between brothers Rudolf and Adolf Dassler. While Adolf went on to establish adidas, Rudolf founded PUMA, setting the stage for a brand built on performance and innovation. Early on, PUMA made waves with game-changing products like the Super Atom, the first football boot with screw-in studs, and the iconic Formstrip introduced in 1958, combining function with flair.
Over the years, PUMA has outfitted legendary athletes like Jesse Owens and Walt "Clyde" Frazier, while also pushing the boundaries of sports technology with innovations such as the RS-Computer and Trinomic Cushioning.
In more recent times, the brand has evolved by merging sport and fashion, gaining strong traction in the streetwear scene without losing sight of its performance roots. Today, PUMA is a global powerhouse - bold in design, forward in technology, and fearless in redefining the sports-lifestyle world.
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