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Nike encourages champions and dreamers everywhere to take on challenges with courage through their inventive designs and unwavering commitment.
In situations where deeds speak louder than words, Nike can be your dependable ally on the path to success.
Nike invites you to conquer the impossible.

Sneaker Technology

Nike Air technology places pressurised air in a tough, flexible bag, which is then strategically positioned in the midsoles of Nike Air shoes to help to absorb and redistribute impact forces during footstrike, and reduce the weight of the shoes without undermining performance.
The recognisable visible air bubbles in the midsoles of Nike Air shoes, which stand for fashion and innovative performance while offering improved comfort, support, and decreased strain, are what set them apart.
As part of Nike's sustainable commitment, all Air soles are made with 100% renewable energy, and contain at least 50% recycled materials.
Athletes and sneakerheads alike favour Nike Air because of its unparalleled cushioning.

The History Of Nike

Nike 1960s


Bill Bowerman and Phil Knight launched Blue Ribbon Sports' first retail location in Santa Monica, California, in 1966.
Nike 1970s


Founded in 1971, Nike, Inc. took on the name of the Greek goddess of victory. Nike's first shoe, simply called "Nike," was released in 1971, and it was the beginning of an incredible journey. Nike debuted the first shoe bearing the recognizable Swoosh logo in 1972. With the introduction of the Air Tailwind in 1978, Nike's air cushioning technology completely changed the sports footwear industry.
Nike 1980


For Nike, the 1980s were a time of ground-breaking collaborations and inventions. Basketball superstar Michael Jordan and the company struck a deal in 1982, which led to the creation of the renowned Air Jordans. Since its introduction in 1987, Nike's catchphrase, "Just Do It," has inspired countless athletes to embrace tenacity and determination. The visible Air cushioning, or Air Bubble, of the new Nike Air Max 1 design had a profound effect on the world.
Nike 1990


Another famous sneaker that came out in the 1990s was the Nike Air Huarache, which had a neoprene inner sock and an inventive design. The 1995 release of the highly sought-after Air Jordan XI sneakers continues to this day. Nike unveiled their "Shox" technology in 1997, offering spring-like columns for improved cushioning.
Nike 2000s


In 2000, Nike unveiled the "Nike Air Presto," a sneaker that resembled socks. Sustainability was brought to the forefront by the "Considered" line, which highlighted eco-friendly design techniques. When Nike introduced Flywire technology in 2008, their lightweight support fibers performed better.
Nike Max sneaker


Nike debuted the renowned "Nike Mag" with power laces in 2011. In order to enable athletes to track their performance, Nike and Apple partnered to create Nike+ in 2012. The first shoe to self-lace that was sold commercially was Nike's HyperAdapt 1.0.
Modern Nike

Nike Today

Nike innovates in the footwear industry in many ways, two of which are the development of technologies and the adoption of sustainable practices. Nike blurs the boundaries between streetwear and sportswear with its wide range of timeless designs that come in a multitude of colorways and highly anticipated partnerships. They combine performance and sustainability in fashionable, eco-friendly sneakers for their 'Move to Zero' campaign.

Did you know?

The Nike Swoosh logo was created by Carolyn Davidson in 1971. She was paid just $35 for her design while she was a Portland State University graphic design student. In appreciation for her legendary design, Nike awarded her a gold Swoosh ring and undisclosed shares in the company in 1983. The Nike Swoosh is a great illustration of a straightforward logo with significant impact.
Organising the Chaos

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