Saucony
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Saucony Brand
There's no doubt Saucony (pronounced Sock-a-knee) is one of the most well-known athletic footwear brands. Among its products are running shoes, lifestyle sneakers, and apparel. Running enthusiasts have trusted it for many years for top-quality products that are performance-driven. As a leading brand in the running world, Saucony has gained an excellent reputation for technological advancements and innovation.
No matter what style of running you prefer, or what terrain you run on, their sneakers provide optimal cushioning, performance, and comfort. A number of innovative features are included in its footwear, including EVERUN cushioning in the midsoles.
Additionally, they feature a variety of advanced stability systems. As a result of these innovations, running experiences will be enhanced, impacts will be reduced, and energy returns will be maximised.
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Saucony's EVERUN cushioning system utilises a type of technology which places the cushioning closer to your foot than before. Normally, your foot would touch the sockliner, which sits on the strobel board, which lays on top of the midsole and attaches the upper to it. By placing a 3mm layer on top of the sole with EVERUN, Saucony creates the effect of a memory foam mattress.
Lasting three times longer than common EVA materials, EVERUN isn't temperature-sensitive, meaning it doesn't get harder in the cold or softer in the heat.
Their latest ISOKNIT, created in 2019, help Saucony sneakers make you feel like you have a sock on. By morphing to the fit due to its revolutionary fit system, it allows you to move more freely by adapting to your foot shape and movements.
The History Of Saucony
1898
Saucony is founded in Kutztown, Pennsylvania, USA, as the A.R. Hyde & Sons shoe company, producing sneakers for a wide range of sports and activities.
1960
Saucony introduces the "Trackster," the first athletic shoe with a triangular lug outsole design, revolutionizing running shoe traction.
1977
The Saucony Jazz, a lightweight running shoe, is released. It becomes a popular choice among runners and gains cult status in the sneaker community.
1980s
Saucony launches the DXN Trainer, named after American long-distance runner Rod Dixon, known for its comfort and versatile design.
The brand also introduces the Shadow 5000, a retro-inspired running shoe that becomes one of the brand's most iconic and enduring models.
2000s
Saucony continues to advance their cushioning technologies, introducing first the ProGrid, and later the PowerGrid to their sneakers.
Saucony collaborates with Solebox, a German sneaker retailer, on a limited-edition version of the Saucony Shadow 5000.
2010
The lightweight and minimalist ProGrid Kinvara goes on sale, quickly gaining popularity due to its responsive design, and becoming a favourite amongst runners.
2012
By reissuing vintage models with updated materials and colorways, Saucony introduces the "Originals" line.
They also release the Saucony Grid 9000, receiving recognition for its retro aesthetic and comfortable construction.
2015
EVERUN is introduced as Saucony's advanced cushioning technology, providing increased energy return and a continuous cushioning experience.
2018
A new Kinvara 9 is released incorporating new technologies and improvements - the latest iteration of the popular Kinvara series.
Ahead of the Boston Marathon, a popular collaboration with Dunkin' Donuts in 2018 on the Kinvara 9, and in 2019 on the Kinvara 10, produced limited-edition donut-themed sneakers.
Saucony Today
Collaborations with artists, designers, and retailers have enhanced Saucony's appeal and presence by creating limited-edition and exclusive models, as well as offering a wide variety of performance running shoes.
A collaboration between Saucony and Highsnobiety resulted in two new colorways of the ProGrid Triumph 4 in 2023.
Because of its heritage of quality and innovation, Saucony remains a respected brand in today's running community.
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