Air Jordan 1
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Introducing the Air Jordan 1
In his rookie NBA season, Michael Jordan not only secured a place with the Chicago Bulls but also signed a groundbreaking endorsement deal with Nike. Convincing Jordan to move away from Converse (his preferred sneaker brand in college with the iconic Chuck Taylor) took some effort, but once the Air Jordan 1 debuted in 1985, his doubts quickly disappeared.
The very first Air Jordan was created by Nike’s then–creative director, Peter C. Moore. Jordan initially criticised the sneakers for having overly thick soles that made it difficult to feel the court, which led to early design adjustments.
The Air Jordan 1 introduced several hallmark Nike innovations. It featured a compressed air unit in the heel for cushioning and shock absorption, while a padded high-top collar delivered enhanced ankle support.
Constructed from premium materials such as leather, nubuck, or suede, the shoe also incorporated a perforated toe box for ventilation and a durable rubber outsole with a pivot-point pattern for superior traction.
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