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ASICS

Introducing the ASICS Brand

ASICS, the renowned Japanese athletic brand with origins in the 1940s, began as Onitsuka and has since grown into a global leader in performance footwear. Trusted by elite athletes like Kenji Kimihara, Derek Crayton, and Lasse Viren, ASICS has built a reputation for pushing the limits of innovation to support runners and athletes of all levels.
What truly sets ASICS apart is its unwavering dedication to comfort, support, and performance. Technologies like the signature GEL cushioning system offer exceptional shock absorption to help reduce injury, while FlyteFoam delivers lightweight responsiveness and energy return with every stride.
ASICS designs prioritise natural foot movement, breathability, and a precision fit, thanks to seamless knit uppers that hug the foot like a glove. Whether you're a world-class competitor or a casual runner, ASICS continues to refine its craft, delivering footwear engineered to elevate every run, workout, and challenge.

Organising the Chaos

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