Introducing the adidas Brand
adidas began as a small German shoe workshop in the 1920s and has since grown into a global powerhouse in sportswear, driven by constant innovation and iconic design.
The introduction of the 3-Stripes, originally for stability, soon became a brand hallmark of quality athletic gear. Over the years, adidas expanded into multiple sports, developing specialised footwear for disciplines like track and tennis, reinforcing its reputation as a performance-driven brand.
In 2013, the launch of Boost foam revolutionised comfort and energy return, especially in the UltraBoost line.
Meanwhile, collaborations with cultural icons such as Kanye West (YEEZY), Pharrell Williams, and Beyoncé brought the brand into the forefront of streetwear and sneaker culture. Today, adidas continues to lead where sport, technology, and culture converge.