Vans
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Introducing the Vans Brand
Vans launched in 1966 with a bold direct-to-consumer approach and quickly gained traction among skaters and beachgoers with its rugged #44 Deck Shoe (now known as the Authentic). With its thick rubber sole and durable canvas upper, the shoe offered both performance and laid-back style.
During the 1970s and ’80s, Vans became a cornerstone of skate culture, introducing legendary silhouettes like the Era, Old Skool, Slip-On, and Sk8-Hi - all built with grip, toughness, and ankle support specifically for skaters. As celebrities and pop culture icons began to embrace the brand, Vans expanded into the mainstream without losing its edge.
The ’90s and 2000s marked continued innovation, with pro skate staples like the Half Cab and advancements such as UltraCush Lite cushioning and WAFFLECUP construction, combining boardfeel with comfort. Collaborations with cultural heavyweights like Supreme, Karl Lagerfeld, and Star Wars kept Vans fresh and relevant.
Today, Vans stands as a global style icon, celebrated across generations for its classic designs, creative partnerships, and deep roots in skateboarding, street culture, and music.
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