The Nike Air Max Plus
Few sneakers are as iconic as the Nike Air Max Plus. Its distinctive design and innovative technology have captured the attention of everyone from sneakerheads to athletes to the casual wearer alike.
Debuting as part of the Air Max line in 1998, the model was created by Sean McDowell, and quickly became popular due to their unique look and advanced cushioning system.
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The Design
It was a trip to Florida that inspired the design of the Nike Air Max Plus. Designer Sean McDowell took in the breathtaking views of palm trees and sunsets, and decided to incorporate them into the sneaker, resulting in its distinctive gradient colorways and wavy TPU overlays.
One of the standout features of the AM Plus is the visible Air cushioning, which provides the wearer with exemplary comfort and support.
With multiple Air units strategically placed in the midsole, and tuned Air Technology in the cushioning system to provide targeted support, the sneaker returns with excellent responsiveness and also provides superior impact protection.
Mesh overlays combined with synthetic materials ensure breathability in the sneaker, while also adding stability and durability during athletic activities.
The unique lacing system allows for a customised and snug fit, and provides essential additional support.
Despite going through numerous updates and iterations over the years to meet the ever-evolving demands of sneaker fans, the Air Max Plus remains a sleek, clean silhouette beloved by many.
Collaborations with multiple artists and designers have meant the sneaker has also gained cultural significance, and it's clear that the model will continue to shape the future of footwear as they continue to evolve.
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Nike Air Max Plus/TN x Supreme
Supreme dropped three colorways in a collaboration with Nike on the Air Max Plus in their FW20 collection.
Coming in bold colours and tie-dye patterns, the striking sneakers were an instant hit.
Popular Air Max Plus Colorways
Hyper Blue (1998/2018)
The 'Hyper Blue' is one of the OG colorways and one of the most popular Air Max Plus sneakers in its long history.
With a sky-blue upper, black TPU overlays and a vibrant yellow Swoosh, the colorway remains a fresh addition to the line-up, with fans still able to get their hands on the re-release in 2018.
Voltage Purple (1998/2018)
Another OG colorway, the 'Voltage Purple' was also re-released in 2018 to everyone's delight. The beautiful gradient purple colour on the upper made the sneaker a favourite of many.
Still regarded as one of the best releases ever, the clean-cut colorway with its black lining and electric orange Swoosh was an instant classic.
Red Stardust (2017)
A women's exclusive release, the 'Red Stardust' came with an all-over soft pink hue on the upper, and galactic iridescent accents on the tongue, mudguard and heel panel.
An extra finishing touch on the design was the shiny Swoosh, outlined in a gorgeous teal green.
Bleached Aqua (2018)
Featuring a deep-sea blue gradient upper, the 'Bleached Aqua' was another stunning women's only release, dropped in 2018.
The white TPU overlays created a crashing wave effect, endearing the oceanic colorway to many, and the sneaker is still in high demand from reseller platforms.
Volcano (2020)
A black knit upper laid the base for the burning hot red and orange hued TPU overlays on the 'Volcano', creating a visually appealing colorway that caught the attention of sneaker fans.
Released in 2020, the sneaker still has incredible appeal due to its striking appearance.
Tiffany (2021)
Paying homage to the legendary 2005 Nike SB Dunk design, this 2021 release has been treated to that familiar Tiffany Blue hue over the upper.
Finished with metallic Swooshes, clean white laces and solid black overlays, this sneaker introduced by Diamond Supply Co. was a true winner.
Marseille (2023)
The 'Marseille' makes reference to its namesake in two ways, namely in the cerulean blue detailing that references the Marseille Coat of Arms, and the grey grid pattern over the upper, which is inspired by the city's Velodrome Stadium.
Vibrant blue accents on the TPU overlays add a burst of colour to this cool-toned colorway.
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