The Nike Air Max 90
Originally released in 1990, Tinker Hatfield designed the Air Max 90. Taking cues from previous Air Max designs, he accented the Air Unit in the heel with a bold window in colours such as the Infrared (originally called the 'Hyvent Orange'). The Courir x Air Max 90 'Denim' dropped soon after, which was the very first Air Max collaboration.
Initially called the Air Max III, the Air Max 90 was renamed in 2000. The new name was chosen in honor of its launch year. The Air Max 90 was then reissued in 2001 with a tumbled leather upper.
Dave's Quality Meats (DQM) developed a bacon-based Air Max 90 in 2004, which started the trend of wild concepts on the AM90. With only a few minor differences from the original, the AM90 was retroreleased in 2008, 2010 and 2015.
Nike redesigned the model for its 30th anniversary in 2020 by slimming down the panels, toebox, and heel.
There is no doubt that the Air Max 90 is one of the most iconic silhouettes in footwear history. As Nike's most successful Air Max model, the Air Max 90 features a bold, aggressive design 'made to look fast'. Originally, it appealed to hardcore runners and sneaker fans, but the model gradually gained a following in a variety of other places as well.
Due to its street-style vibe and low-top design, the sneaker could be worn with almost any outfit, and this flexibility helped make it popular since its launch.