Nike Air Max 90 Sneakers and Trainers | The Drop Date

Nike Air Max 90

Introducing the Nike Air Max 90

First released in 1990, the Air Max 90 was designed by Tinker Hatfield, who built on earlier Air Max models by highlighting the heel’s Air unit with a bold, colourful window - most famously in the iconic 'Infrared' colorway.
Originally named the Air Max III, the shoe was officially rebranded as the Air Max 90 in 2000, with a reissue the following year featuring a tumbled leather upper. In 2004, Dave’s Quality Meats (DQM) introduced the now-legendary bacon-inspired version, sparking a wave of creative, concept-driven designs for the silhouette. Retro releases followed in 2008, 2010, and 2015, staying true to the original with only subtle updates.
For its 30th anniversary in 2020, Nike refined the design by slimming the panels, toebox, and heel.
Widely regarded as one of the most iconic sneakers ever made, the Air Max 90 remains Nike’s most successful Air Max model. Its bold, aggressive design was 'made to look fast', resonating first with dedicated runners and sneaker enthusiasts before evolving into a cultural staple.
With its street-style edge and versatile low-top shape, the Air Max 90 pairs effortlessly with nearly any outfit, securing its place as a timeless favourite in modern fashion.
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