Air Jordan
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Introducing the Air Jordan Brand
The Air Jordan brand was born in 1983 when Nike took a bold step by signing a young Michael Jordan and offering him something rare: his own signature sneaker line with royalties. The first release, the Air Jordan 1, was designed by Peter Moore and launched in 1985. It quickly became a cultural phenomenon, fuelled by the iconic ‘Banned’ marketing campaign.
The brand's momentum only grew from there. The Air Jordan 3, crafted by Tinker Hatfield, was a turning point. It introduced the now iconic elephant print, visible Air cushioning, and the debut of the Jumpman logo, all while keeping Jordan with Nike.
Each model that followed pushed the envelope: the AJ4 introduced innovative lockdown support, the AJ5 drew inspiration from fighter jets with its reflective tongue, and the AJ6 became synonymous with Jordan’s first NBA championship.
What began as a performance shoe has transcended the court, becoming a cornerstone of streetwear, hip-hop, and high fashion. With premium craftsmanship, bold design narratives, and global appeal, Jordans continue to evolve.
The Air Jordan 39 debuted in 2024, and all eyes are now on the upcoming Air Jordan 40, set to release in Autumn 2025.
Recent Air Jordan Releases
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Upcoming Air Jordan Releases
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Air Jordan Resell
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Air Jordan Steals
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Latest News
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