The History Of Air Jordan Brand
The very first pair of Air Jordan sneakers were designed and produced by Peter C. Moore.
The Air Jordan 1 Low and High were released. The Air Jordan 1 receives significant attention and popularity, leading to its ban by the NBA for violating uniform regulations.
Due to the success of the previous launch, the Air Jordan 2 was release on this year. This model was unique because it was produced in Italy without the Nike swoosh. Michael Jordan once scored 61 points while wearing these sneakers.
The Air Jordan 3 followed featuring a never-before-seen Jumpman logo, this pair was one of a kind. Elephant print covered the toes and heel, and like the second model, there was no Nike logo. In place of the Nike Air logo, there was a Nike Air logo on the heel.
The Air Jordan 5 is released, inspired by World War II fighter jets. It showcases a reflective tongue and a translucent outsole.
The Air Jordan 11 is introduced, featuring patent leather construction and a carbon fiber plate. It becomes a cultural phenomenon, worn by Michael Jordan during his return to basketball and in the movie 'Space Jam'.
During the second Air Jordan 1 Retro run in the 2000s, Jordan introduced retro models based on the original colourways. Moreover, it introduced models like the XX8 (which had a high-top design with a unique zip-up shrou), and the re-release of the AJ11 ‘Space Jam’ (launched as to celebrate the 20th anniversary of the movie)
Jordan Brand Today
In addition to its enduring popularity, the Air Jordan sneaker has had a significant cultural impact. Air Jordan remains innovative with each release, whether it's the materials used, the technology added or just a new look, but they never lose sight of their basketball roots in terms of cushioning and comfort.
The brand utilizes limited edition releases and collaborations as a strategy to generate excitement and exclusivity. Combined with high demand, limited supply fuels the sneaker culture around Air Jordans. There is often a great deal of anticipation for new releases, resulting in long lines, online sellouts, and an increase in the value of resale items.