Air Jordan
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Air Jordan Brand
Nike's Air Jordan sports brand is one of the most recognizable and sought-after sneaker brands in the world. Due to its association with basketball legend Michael Jordan and his extraordinary on-court performances, it was initially successful and continues to be popular today.
The Air Jordan brand has become a global phenomenon, with its iconic sneakers selling out almost immediately after they are released, and have also become collector's items.
In addition to transcending sports, Air Jordan has become deeply ingrained in sneaker culture and streetwear fashion. It is not uncommon for celebrities, influencers, and athletes to endorse and display Air Jordans, thereby further amplifying their appeal.
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Sneaker Design & Technology
Nike Air cushioning technology is known for its innovative use in Jordan sneakers. In this technology, pressurized air units are embedded within the shoe's sole, enhancing comfort and impact absorption. Besides being functional, this design element also enhances the sneakers' visual appeal.
An important feature of the Air Jordan line is the Jumpman logo, which depicts Michael Jordan in mid-dunk. In addition to being synonymous with the brand, this iconic logo has become a symbol of global recognition. A number of synthetic fabrics as well as leather, suede, and other high-quality materials are used by them. As well as being durable, these materials look good and perform well on the basketball court.
The History Of Air Jordan Brand
1984
The very first pair of Air Jordan sneakers were designed and produced by Peter C. Moore.
1985
The Air Jordan 1 Low and High were released. The Air Jordan 1 receives significant attention and popularity, leading to its ban by the NBA for violating uniform regulations.
1986
Due to the success of the previous launch, the Air Jordan 2 was release on this year. This model was unique because it was produced in Italy without the Nike swoosh. Michael Jordan once scored 61 points while wearing these sneakers.
1988
The Air Jordan 3 followed featuring a never-before-seen Jumpman logo, this pair was one of a kind. Elephant print covered the toes and heel, and like the second model, there was no Nike logo. In place of the Nike Air logo, there was a Nike Air logo on the heel.
1990
The Air Jordan 5 is released, inspired by World War II fighter jets. It showcases a reflective tongue and a translucent outsole.
1995
The Air Jordan 11 is introduced, featuring patent leather construction and a carbon fiber plate. It becomes a cultural phenomenon, worn by Michael Jordan during his return to basketball and in the movie 'Space Jam'.
2000s
During the second Air Jordan 1 Retro run in the 2000s, Jordan introduced retro models based on the original colourways. Moreover, it introduced models like the XX8 (which had a high-top design with a unique zip-up shrou), and the re-release of the AJ11 ‘Space Jam’ (launched as to celebrate the 20th anniversary of the movie)
Jordan Brand Today
In addition to its enduring popularity, the Air Jordan sneaker has had a significant cultural impact. Air Jordan remains innovative with each release, whether it's the materials used, the technology added or just a new look, but they never lose sight of their basketball roots in terms of cushioning and comfort.
The brand utilizes limited edition releases and collaborations as a strategy to generate excitement and exclusivity. Combined with high demand, limited supply fuels the sneaker culture around Air Jordans. There is often a great deal of anticipation for new releases, resulting in long lines, online sellouts, and an increase in the value of resale items.
Did you know?
Jordan wore a red and black Air Jordan 1 colourway on 18 October 1984, but this was in violation of several rules (shoes had to match those of teammates, and 51% white was required), so he was banned.
As soon as Nike heard about the controversy, it launched an advertising campaign for the Air Jordan 1 'Banned' colourway, bringing the model into the spotlight and changing the sneaker world forever.
Jordan wore the Nike Air Ship on the field that day, which had a strikingly similar silhouette to the Air Jordan 1.
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