Home Grown Takes Over size? Carnaby Street for SS26

There’s a new energy running through size?’s Carnaby Street space right now, and it comes courtesy of Home Grown’s SS26 collection. The new sub-brand has officially landed in-store with a full immersive takeover, transforming the iconic London location into a warm, lived-in streetwear hub that feels equal parts gallery, lounge and curated concept space.

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From the moment you step into the space, it feels distinctly Home Grown. Exposed brick walls and framed campaign imagery sets the tone, while plush lounge chairs and vintage-style audio equipment give the store an almost apartment-like atmosphere. It’s the kind of environment that invites you to slow down, dig through the rails and properly take in the collection.

What to Expect at Home Grown Carnaby Street…

The SS26 range continues to build on everything that’s made Home Grown one to watch since launch. Progressive silhouettes meet understated styling, with boxy-fitting contours, premium fabric choices and easy-to-wear colour palettes sitting at the core of the collection. Think muted earth tones, washed graphics, relaxed shirting and everyday layering pieces designed with longevity in mind.

What makes the takeover work so well is how naturally the clothing blends into the environment itself. Every detail feels considered, from the custom rugs and branded cushions to the large-scale wall graphics and carefully styled rails. It doesn’t feel overly polished or sterile either, there’s a warmth to the setup that mirrors the brand’s relaxed approach to contemporary streetwear.

And because no good store takeover is complete without a little incentive, visitors can also unlock 20% off Home Grown pieces if they manage to find one of the branded coins hidden somewhere in-store.

The Home Grown SS26 takeover feels less like a traditional retail activation and more like a physical extension of the brand’s identity – understated, community-driven and effortlessly cool. In a retail landscape where experiential spaces can sometimes feel forced, this one gets the balance right.

Home Grown SS26 Available Now!

If you’re in London, this is definitely one to check out. Shop the full Home Grown SS26 Collection below!

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