adidas Originals and Wales Bonner are back with their highly anticipated FW24 Collection. Showcasing a fusion of bold street style and celebrating everyday vibrance, it’s safe to say that the esteemed duo have done it again.
This season, the Three-Stripes and innovative designer are paying tribute to the roots of Hip Hop culture, infusing the collection with reimagined athletic staples and striking visual flair. Expect an array of eye-catching pieces, from floral vests and tops to statement shorts, as well as the signature tracksuits, hoodies, and outerwear that have become a hallmark of the Wales Bonner x adidas partnership.
Photographed by Renell Medrano, the campaign unfolds a dynamic visual narrative set in the heart of New York’s iconic Harlem. Featuring a diverse lineup, including pro skaters Carlisle Aikens and Kader Sylla, the imagery vividly captures the pulse of the streets, blending raw energy with cultural richness.
Continuing their legacy of immaculate footwear, the spotlight falls on a revived icon from the adidas archives, starting with the Superstar, reinterpreted with Wales Bonner’s unique touch. Alongside this standout sneaker, the collection brings back two variations of the ever-popular Samba silhouette across ‘Night Brown’ and ‘Collegiate Navy’ textured exteriors. The classic collaborative gem returns with a fresh update in two crocodile-printed leather renditions, while the Samba Millenium steps up with a duo of contrasting crocodile-embossed leather detailing on the heel, adding a sleek edge to the retro-inspired design.
The adidas Originals by Wales Bonner FW24 Collection arrives THURSDAY 24TH OCTOBER 2024, available at ADIDAS (SITE + CONFIRMED APP) & SELECT RETAILERS. Shop via the banner below!
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