Yin Meets Yang: Kicki Yang Zhang’s Stunning GEL-NYC Collaboration

ASICS is back in the spotlight, this time collaborating with the Berlin-based artist and influencer Kicki Yang Zhang. Known for her vibrant presence in the fashion and beauty realms, Zhang is putting her stamp on the GEL-NYC silhouette, a model that’s gained significant traction since its launch last year. This new partnership adds to the lineup of collaborations from brands like Hidden NY, Bodega, and Awake NY.

A Closer Look at the Kicki Yang Zhang x ASICS GEL-NYC Pack…

Dropping 26TH SEPTEMBER 2024, the collection features two distinct colourways that embody the concept of Yin and Yang. The first pair boasts a sophisticated black persona, showcasing a sleek aesthetic with glossy patent leather overlays and reflective metallic silver accents. Maintaining a minimalist vibe while still delivering that stylish punch, the iteration is a go-to choice for minimalist fashionistas.

Providing a gentle contrast, the pink version is a feast for the eyes. Flaunting a delightful mix of soft pink, white, and cream pastels, a glitter-infused midsole mirrors Zhang’s longstanding background in the beauty industry. The patent leather mudguard adds a playful element, while the pink midsole, filled with shimmering GEL capsules, captures that whimsical essence of Zhang’s work. The overall design features a blend of mesh and various leather types, making it both fashionable and functional.

Zhang’s influence doesn’t stop at the design; she also played a key role in the promotional campaign, modelling the sneakers in an intense eight-hour trampoline shoot. This creative approach not only showcases her versatility as an artist but also reinforces her ability to merge art and athletic fashion seamlessly.

As for release details, the Kicki Yang Zhang x ASICS GEL-NYC Collection is NOW AVAILABLE at ASICS’ WEBSITE & SELECT RETAILERS. Check stockists below!