The adidas SL 72 has Come to Save Summer!

Following the brand’s ‘We Gave the World an Original, You Gave us a Thousand Back’ movement that debuting last year, adidas now turns its sights to the legendary SL 72 with a campaign that’s just as iconic as the silhouette itself. 

Now, it’s no secret that the Three-Stripes have cracked the code of longevity – pushing retros to timeless heights. We saw it first hand with the Samba, and Superstar, and now, it’s time for the SL 72 to have its moment. And rightly so! Making its debut during the Summer Olympics 1972, the silhouette revolutionised the realm of runners with progressive functionality like no other. Over the past 50 years, the sneaker has transcended its original purpose, earning a solid space within the fashion space as a cultural icon. 

Summer of the SL 72

Relaunching the sneaker in a plethora of refreshingly striking hues, there’s never been a better time for the silhouette to do what it does best. Utilising the SL 72 RS and the SL 72 OG across white, red, black, blue, and yellow palettes; it’s pretty clear where the shoe of the Summer title is heading. Hint, it starts with S and ends with 2.

Honouring the Originals legacy, this campaign is nothing short of magic. Showcasing a star-studded campaign full of icons across sport and mainstream culture – it’s only right for such a momentous drop! Featuring modelling sensations Bella Hadid and Sabrina Lan, pro footballer Jules Koundé, creative multi-hyphenate A$AP Nast and musician Melissa Bon, it doesn’t get more spectacular than this. 

Indulge in the full campaign imagery below, and shop the SL 72 via the banner below…

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