Palace and Reebok are Back to Take Over Summer 2024

London’s iconic streetwear brand, Palace, founded by Lev Tanju, has a rich history of collaborations. From UGG to Crocs, they’ve teamed up with various footwear labels across the board. But, with that being said, their partnership with Reebok is a definite standout. Think Reebok Classics, Workout FVS, and Club C II Mid Revenge — all reimagined through Palace’s playful lens.

Now, in June 2024, the two are teaming up once again to deliver a collection that’s all about peak gym performance.

The heart of the collection lies in two classic Reebok silhouettes: the Instapump Fury and the Club C. These sneakers have been reimagined for the modern athlete, combining vintage-inspired details with athletic functionality.

But it’s not just about the kicks. Palace and Reebok have extended their creative vision to sportswear classics. Imagine tracksuits, hoodies, and tees – all adorned with co-branded emblems – in neutral tones of beige and grey.

And to celebrate this collab, Palace and Reebok dropped a killer campaign film. Directed by Stuart Hammond (a founding member of the Palace Wayward Boys Choir skateboard crew), it’s a nod to their very first shoe commercial from 2014. Plus, it features Palace skate team member Torey Goodall (- talk about a reunion!). Watch the Palace x Reebok Campaign Video below…

Mark your calendars: The Palace x Reebok Instapump Fury and Club C will be available 7TH JUNE 2024 at PALACE (IN-STORE & ONLINE). Want to check other Reebok Club C colourways? Click on the banner below!

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