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Reebok

Introducing Reebok

Founded in 1895 in Bolton, England, Reebok gained major traction in the 1980s by tapping into the women’s fitness boom with the launch of the Reebok Freestyle, the first athletic shoe created specifically for women. This breakthrough was soon followed by timeless silhouettes like the Classic Leather and Club C, blending athletic performance with streetwear style.
In 1989, Reebok made headlines again with the launch of the Pump, a groundbreaking sneaker featuring an inflatable chamber for a personalised fit. It was famously showcased by NBA star Dee Brown.
Following its acquisition by adidas in 2006 and later by Authentic Brands Group in 2021, Reebok has embraced a retro resurgence, bringing back vintage favourites while doubling down on sustainability through eco-conscious design and materials.
black and white gum Reebok sneakers
Organising the Chaos

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