7 Days of Air Max – Nike Town London

This week the 7 DAYS OF AIR MAX journey kicked off at Nike Town London, offering consumers an exciting experience ahead of #AIRMAX Day this Saturday. For the third year of #AIRMAX Day the brand is going BIG, with a multifaceted experience at Nike Town. Here we break down some of the different things you can do and see for the next few days:

HTM FACTORY OF AIR

For the first time consumers have the opportunity to become part of the HTM collaboration through Nike’s personalisation service NIKEiD, with the Air Max LD-Zero H; the Air Max 90 Ultra Superfly T and the Air Max Ultra M.

MASTERS OF AIR

Masters of Air are people that are passionate ambassadors of #AIRMAX culture and connoisseurs of all things Visible Air. Nike Town London showcases UK collector, Stevey Ryder’s top 25 most cherished Air Max, which includes some serious heat.

JASON MARKK

There is a quick clean service exclusive to #AIRMAX, where consumers can walk in and have their #AIRMAX cleaned or there is a premium drop-off service for which consumers are asked to sign up through Nike.com beforehand.

SNEAKERS CUBE

HTMiD: For the first time H-T-M silhouettes, material and colour palettes are available to consumers with a limited amount of units. There will also be additional personalisation services, which include the launch of Nike’s premium lasering / engraving service that can be used on certain #AIRMAX models, shoe trees, dubraes and lace tips.

We really suggest, that if you can, you take a trip to check out the 7 DAYS OF AIR MAX experience. If you cant make it down, but want to check out the latest #AIRMAX products and customisation options, you can find them via the banner below.