7 Days of Air Max - Nike Town London - The Drop Date

7 Days of Air Max – Nike Town London


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This week the 7 DAYS OF AIR MAX journey kicked off at Nike Town London, offering consumers an exciting experience ahead of #AIRMAX Day this Saturday. For the third year of #AIRMAX Day the brand is going BIG, with a multifaceted experience at Nike Town. Here we break down some of the different things you can do and see for the next few days:


For the first time consumers have the opportunity to become part of the HTM collaboration through Nike’s personalisation service NIKEiD, with the Air Max LD-Zero H; the Air Max 90 Ultra Superfly T and the Air Max Ultra M.


Masters of Air are people that are passionate ambassadors of #AIRMAX culture and connoisseurs of all things Visible Air. Nike Town London showcases UK collector, Stevey Ryder’s top 25 most cherished Air Max, which includes some serious heat.


There is a quick clean service exclusive to #AIRMAX, where consumers can walk in and have their #AIRMAX cleaned or there is a premium drop-off service for which consumers are asked to sign up through Nike.com beforehand.


HTMiD: For the first time H-T-M silhouettes, material and colour palettes are available to consumers with a limited amount of units. There will also be additional personalisation services, which include the launch of Nike’s premium lasering / engraving service that can be used on certain #AIRMAX models, shoe trees, dubraes and lace tips.

We really suggest, that if you can, you take a trip to check out the 7 DAYS OF AIR MAX experience. If you cant make it down, but want to check out the latest #AIRMAX products and customisation options, you can find them via the banner below.

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