Travis Scott's 2017 merger into the Jordan Brand and Nike families had a big influence on the sneaker business. In 2024, he will pay tribute to his past by releasing the Jordan Jumpman Jack, his first distinctive sneaker, in the stunning "Sail" color.

Scott's particular design principles are showcased in the design, which draws influence from traditional Swoosh forms while producing a distinct style all its own. Aside from the well-known reverse Swoosh, there's a new branded strap, a black base, white leather overlays, and a gum rubber outsole with the word "Jack" quietly written on it.