The HIDDEN.NY x ASICS GEL-NYC Collaboration is Pixel Perfect

Check out this exciting new collab! HIDDEN.NY, which blossomed from an Instagram mood board into a full-blown label, has linked up with ASICS to for new GEL-NYC iteration. This dynamic partnership marks another milestone in HIDDEN.NY’s journey, having previously collaborated with renowned brands like Salomon and Clarks. Now, the Japanese label joins the ranks, bringing its unique flair into the mix.

Dit bericht op Instagram bekijken

Een bericht gedeeld door HIDDEN ⓗ (@hidden.ny)

A Closer Look at the HIDDEN.NY x ASICS GEL-NY (1201B001-100)…

So, what can you expect from the GEL-NYC design? It’s all about celebrating HIDDEN.NY’s digital heritage. Expressing a pixelated Tiger Stripe motif and eye-catching green accents across the exterior, the shoe pays homage to the label’s online origins.

Complementing these digital vibes is a sleek white mesh base, adorned with silver synthetic overlays for a touch of sophistication. And of course, you can’t miss the vibrant green HIDDEN.NY branding, injecting a burst of energy into the design. With subtle grey tones on the sole, the GEL-NYC strikes the perfect balance between modernity and timelessness.

But wait, there’s more! Alongside the sneakers, an exclusive clothing collection will also debut at HIDDEN.NY on 29TH MARCH 2024. From stylish tees to sleek hoodies, this collection promises to elevate your streetwear game to new heights. Additionally, the collab is expected to go live at ASICS on 12TH APRIL 2024.

Take a peek at the banner below to snag the latest available ASICS colour schemes!

Stay tuned to The Drop Date for all the latest updates and insider info in the sneaker scene.

ALL IMAGES BY HIDDEN.NY