NIKEiD Trending in London Air Max 90 – Available Now

NIKE have just announced the launch of the NIKEiD ‘TRENDING IN LONDON’ AIR MAX 90, created by Nike Design Consultant Hattie Grover. Hattie’s been an iD Design consultant for 6 years and as a self-confessed sneakerhead, she always colour coordinates her outfit to match her footwear. In the words of Hattie herself, ‘This design reflects London and its trends. It’s vibrant, yet warm and comfy, and will still get you a lot of attention’. We couldn’t agree more.

The Air Max 90 is Hattie’s all-time favourite model – she loves the classic styling and its clean lines: ‘The Air Max 90 is London’s shoe. It’s always on-trend and easy to wear. I see girls rocking it across town. It’s just so versatile – you can dress it up for a night out or a super chilled Sunday’. For her inspiration, she looked at London trends such as winter layering and colour blocking. Adding Pendleton wool to the design gives the final shoe a real premium feel and really pops with the on-trend Mulberry colour accents. It’s no secret that we’re big fans of the Air Max 90 on the iD platform and inspired creations like this really show off the possibilities.

The NIKEiD ‘TRENDING IN LONDON’ AIR MAX 90, designed by Hattie Grover, is AVAILABLE NOW – click the banner below to get involved. Once you’ve checked these out, we recommend taking some time out to check out the other iD options that are currently available as well!