Nike Unlimited London – Sneakers Cube

Nike Sportswear presents NIKE UNLIMITED LONDON – SNEAKERS CUBE at NikeTown London, where you can customise the new Air Max 1 Ultra Flyknit and a range of apparel using 37 national flags and a variety of patches, graphics and pins celebrating London culture.

For the cherry on the cake, Nike have partnered with three esteemed artists to provide their own unique take on the NIKEiD experience themed around three global sport hubs: London, Tokyo, and of course Rio. Each artist has designed an Air Max 1 Ultra Flyknit colourway, a t-shirt and a set of patches and pins to embellish them with.

BEN DRURY, known for his extensive work with Mo’ Wax, Dizzee Rascal and more, took on the London theme last weekend with artwork referencing St Paul’s Cathedral as a giant pirate radio transmitter. This weekend (13-14 AUGUST), the talented illustrator JIRO BEVIS will be setting up shop with a range based on the Rio Carnival and executed in his signature Japanese-cartoon-meets-psychedelia style. Finally, the weekend of 20-21 AUGUST sees SARA ANDREASSON looking to Tokyo for a selection of vibrant graphics that put a cybernetic twist on traditional Japanese culture. All three artists’ designs are highly collectable and available only while stocks last.

If you’re in London, head down to the Sneakers Cube at NikeTown London to experience UNLIMITED LONDON before it’s too late. And if not, don’t fret – you still create your own unique pair of Air Max 1 Ultra Flyknits with NIKEiD by clicking on the banner below…