Nike Lunar Force 1 Launch 1948 london




There are few shoes more iconic than the Air Force 1, and to do its 30 years of service justice, Nike had to pull off something big. At a time when the brand’s pushing boundaries with materials and technology, introducing their Hyperfuse and Lunarlon applications to one of the most collaborated on silhouettes in the history of the moon gives birth to the Nike Lunar Force 1, a shoe that in its first few days on earth has fast become one of the most talked-about releases of our generation.

As with all commemorative drops, there needs to be a launch, and last Wednesday’s welcoming of the Lunar Force 1 into the family, did not disappoint. Held at Nike’s 1948 London Space, the venue was transformed in to a whiter-than-white setting, teeming with cleverly thought-out references to the original Air Force 1, coupled with the concept behind its latest sibling, the shoe that everyone had come to celebrate. With food supplied by the awesome Big Apple Hotdogs, a well-stocked bar, good tunes from a selection of DJs and a generous helping of familiar faces, it wasn’t long before the evenings proceeding were in full swing.

The Lunar version will never take the place of the original, but it is a perfect compliment to a shoe that has stood the test of time. A thank you for its thirty years of service if you like, another way of immortalising its status as one of the most-recognised shoes in the brand’s impressive inventory. OK, so the Air Force 1 has had its ups and downs (the majority of the 25th Anniversary offerings that are best left forgotten) but there is no denying that it has always, and will always, have its place on the shelves of most retailers, and wardrobe space with the vast numbers of collectors, who understand and embrace the heritage of such an iconic piece of craftsmanship.

Thanks to Nike, the trusty PR team, 1948 London and the clever creatives over at Rosie Lee for honouring the history of the Air Force 1, and welcoming in the Lunar Force 1 with a well thought-out and enjoyable launch.














Organising the Chaos

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