Available Now: the Nike Adapt Auto Max Fireberry

The NIKE ADAPT AUTO MAX FIREBERRY adds bright berry and neon green hues to the self-lacing model…

Nike FitAdapt technology is an intelligent system that updates and evolves – perhaps the closest thing we’ve seen to a ‘living shoe’. Designed to work in any situation, the Nike FitAdapt lacing system is operated from a midfoot motor and controlled by a multi-faceted Nike Adapt app. With this app, a number of preset fit recommendations are on offer, giving a custom solution for all foot types and activities. Launching with the Nike Adapt BB and following with the Nike Adapt BB 2.0, this is the newest member of the self-lacing clique: the Nike Adapt Auto Max. The tech inside is undeniably advanced, but the shell is almost deceptive in its styling. The one-piece neoprene construction has been accented by extruded and contoured elements which conceal the mechanics of the lacing system, along with a rigid toe guard and heel counter, Auto Max tongue branding and a rubber outsole finish the package off in style.

The NIKE ADAPT AUTO MAX FIREBERRY is AVAILABLE NOW: follow the banner below for stockist information.