The Boston-based powerhouse and designer continue their collaborative winning streak to deliver the Joe Freshgoods x New Balance 990v4 1998 capsule.
The dreamy partnership between Chicago native and New Balance began with a sports-centred release back in 2020, delivering a vibrant 992 (which is currently selling for an insane £2,412 on StockX) and graphic OMN1 offering. Several sneaker collabs later – and the alliance have proved that they can consistently deliver hit after hit. We’ve seen a multitude of distinctive colourways, from bold palettes like the 610 ‘Beneath the Surface Lil’ Swamps’, to elegantly subdued moments within the Performance Art Pack. In this dynamic 990v4 collection the duo strips things back to basics, offering three refined (but strong) silhouettes: ‘Intro’, ‘Keisha Blue’ and ‘Outro’. Continue reading for an up close ‘n’ personal look at what’s on offer!
Drawing inspiration from the 1998 US crime drama, Belly, the collection utilises a mixture of materials for a visually dynamic outcome. Tapping into a monochrome colour scheme (with a hint of ‘Keisha Blue’ steez), each silhouette boasts the premium craftsmanship that we’ve come to expect from New Balance. Freshgoods’ signature sits proudly on the lateral heel, aside ‘1998’ and ‘MADE IN THE U.S.A’ iconography. As well as footwear, the collection hosts a selection of streetwear apparel, paying homage to the era in which Belly was published.
Both collaborators have yet to confirm a release date for the Joe Freshgoods x New Balance 990v4 collection. However, as soon as we have more information you’ll be the first to know! While you await the drop, why not shop the latest New Balance below…
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