Update, 10 November 2026 – Round two is here. Back in July, A$AP Rocky brought the PUMA Suede ’94 back in its classic black and white. Now he's following it up with a second pair, the A$AP Rocky x PUMA Suede ’94 'New Navy' (408735-04), and this time he's bringing some clothes along too.
So What's Changed?
The shape is still that faithful ’94 reissue. What's new is the colour and the finish. The upper comes in distressed navy suede with a washed effect all over, so the pairs look like they've already done a few laps of the skate park.
Underneath, a gum rubber sole replaces the white one. The raw-edge padded tongue and gold PUMA lace keeper carry over from the first drop.
Rocky clearly has a soft spot for this one. "This iteration of the Suede is my favorite," he says, calling it a homage to an OG Suede colourway, with the gold details and gum sole as his own signature touch.
Not Just Sneakers This Time
Drop two also comes with apparel. Rocky has revived the PUMA No. 1 logo tee and hoodie, the kind you'd have spotted on plenty of famous faces in the '90s. Fit, fabric and graphics all take their cues from that era.
Shot in Berlin
Rocky directed the campaign himself, with photographer Spyder shooting it in Berlin. It's all about '90s skate and hip-hop culture, which is fitting. By the late '80s and through the '90s, the Suede had become a fixture of the skate scene.
When Does It Land?
The A$AP Rocky x PUMA Suede ’94 'New Navy' drops on 12 November 2026 worldwide via PUMA, PUMA stores and selected retailers. UK pricing hasn't been confirmed yet. To mark the release, Rocky is also throwing a '90s NYC rave in Chelsea.
A$AP Rocky Re-opens the Archive for the PUMA Suede ’94 Revival
Originally posted on 15 July 2026
A$AP Rocky and PUMA are joining forces for something special! The American rapper, producer, actor, and of course, husband of Rihanna, has chosen none other than the PUMA Suede model for his collaboration, bringing back its special shape from 1994.
Here is what you need to know.
Why the PUMA Suede '94 is a big deal
When it comes to undisputed streetwear royalty, the PUMA Suede sits comfortably near the top of the ladder. From the Olympic podium in ’68 to the feet of New York’s legendary B-boys, the classic silhouette has done it all. But for true archive purists, there is one particular year that has always held certified grail status: 1994.
Now, PUMA’s Creative Director, A$AP Rocky, is bringing that exact vintage magic back to life.
A$AP Rocky gravitated toward the '94 Suede for good reason. It wasn't just that it looked right. It was that the shoe was born from a moment that shaped him. New York in 1994 sat at the apex of hip-hop's Golden Era, the birth of modern streetwear, and a gritty downtown skate scene all colliding at once. The '94 Suede didn't just exist alongside those movements. It was part of the outfit.
Quote by PUMA
A Closer Look at the A$AP Rocky x PUMA Suede ‘94…
Instead of completely redesigning the shoe, Rocky has opted for a faithful, stitch-for-stitch reissue of the coveted 1994 iteration. If you’re wondering why the ’94 is such a big deal, it all comes down to the finer details. This specific version boasts a longer toe box, a heavily padded raw-edge tongue, and slimmer tooling that screams '90s nostalgia.
Most importantly, it is the only Suede in history to feature the full retro PUMA text logo printed directly onto the quarter panel.
The connection to 1994 runs deep for the Harlem rapper, who remembers his mom buying him his very first pair during that exact golden era of hip-hop, skate culture, and street fashion. Rather than messing with perfection, Rocky has left the timeless black-and-white upper intact, adding just a few bespoke upgrades like a premium gold PUMA lace keeper and custom dual-branded packaging.
How about the Drop Date?
The A$AP Rocky x PUMA Suede ’94 is set to drop globally on July 16th via PUMA and select retailers. Stay locked to our release calendar via the button below for your best chance to cop.
Make sure to check out more PUMA Suede styles via our sneaker search engine.
IMAGE CREDITS: PUMA
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