ADIDAS ORIGINALS PRESENTS: ERAS IN FLUX WITH GAVIN WATSON

Continuing the momentum of the recent ZX Flux launch, ADIDAS ORIGINALS PRESENTS: ERAS IN FLUX: a photographic journey through the UK’s musical underground. Highly-respected cultural photographer, Gavin Watson applied his intrinsic music knowledge to curate eras spanning acid house (late 80s), jungle (early-mid 90s), garage (mid-late 90s), and grime (early-mid 00s). The result is a time-warp visual journey through some of the most important moments in recent musical history.

When it was first released in 1989, the ZX 8000 shoe became a style staple that crossed a wide range of style boundaries – thriving throughout the evolution of UK sub-cultures. Today, adidas Originals celebrates the launch of ZX FLUX, showcasing a retrospective of British underground music movements updated with the latest ZX offering: ZX DNA in its simplest form. New technology has kept the ZX at the forefront of sports footwear, but the the style and aesthetics have meant it’s become a street icon that means something to a wide range of people.

Check out Gavin Watson’s images below, acquaint yourself with the amazing ZX FLUX series and immerse yourself in the music!