• ADIDAS CONFIRMED APP: THE INDUSTRY’S FIRST RESERVATION TOOL

  • February 4th, 2015
  • News
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ADIDAS CONFIRMED APP: THE INDUSTRY’S FIRST RESERVATION TOOL

Yeezi does it! The ADIDAS CONFIRMED APP is the very first ‘reservation app’ from one of the brands. This interesting project proves that the brands are taking notice of what fans are saying in regards to bots, resellers and unfair purchasing practices.

Adidas are rumoured to be using this new platform to debut the release of its highly anticipated collaboration project with Kanye West, which is being touted as THE YEEZI. As well as being a stage for new products, users will receive push notifications for various adidas releases and be given the opportunity to reserve stock at their local adidas shop and specially-selected retail partners. In the words of the brand themselves, “adidas Confirmed leverages geo-targeting technology to allow for verification of location while protecting consumers from ‘bots’ that often dilute launches in social spaces like Twitter. The app allows consumers to sign-up, reserve, and pick-up their sneakers using only their mobile phones.

Launching exclusively to customers in New York City, US users can head over to the Apple App Store or Google Play to download the ADIDAS CONFIRMED APP now. We have no doubt that this very tight location-specific launch will soon lead to a global launch, so keep watching this space for the latest updates…

ADIDAS CONFIRMED APP: THE INDUSTRY’S FIRST RESERVATION TOOL

Sources: FORBES & SOLE COLLECTOR.