The P.A.M. x Puma Clyde 'Lavender Shock' 396039-01 is a modern take on the iconic Clyde silhouette that blends vibrant aesthetics with streetwear elements. This sneaker features a visually striking 'Lavender Shock, Ocean Tropic' colorway that commands attention. 

The upper, crafted from lilac hairy suede, is both durable and comfortable. The rubber overlays add an extra layer of robustness and a unique brushed texture. Functionality is at the forefront of this design, with the rubber outsole crafted for everyday wear, ensuring essential traction and enduring durability. 

The specially moulded toe shape and heel cap significantly boost the sneaker's durability and refresh the classic Clyde design. The designers have seamlessly integrated the iconic Puma Formstrip in a dark green into the sides, paying homage to the brand's rich history.