The style of the Nike Air Max 90, together with the obvious Air-Unit, breathes sportswear. Despite having a sporting appearance, the shoe is well-liked as a lifestyle shoe.

This is perfectly illustrated by the Nike Air Max 90 Essential 'Black Starfish' (DM0029-101). For instance, the same white mesh that was used for the initial Air Max 90 is used for the sneaker's foundation. The mudguard and overlays are a dark grey colour. There is greater contrast on the top since just the mudguard is made of suede and the rest is made of leather. The 'Starfish' features, like the Swoosh, improve this.