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PUMA Suede

The PUMA Suede

The PUMA Suede model has a history of more than five decades, showcasing a long-lasting design and legacy of high-quality performance.
First appearing at the 1968 Olympics in Mexico, the release represented a pivotal moment in PUMA's strategy. Released as the PUMA 'Crack', and later known as the 'Clyde' and 'States', what finally became globally known as the 'Suede' debuted as the company's first lifestyle sneaker, alongside the launch of PUMA apparel.
navy puma suede

Did you know?

First released as the 'Crack', it was Basketball player Walt 'Clyde' Frazier who recognised the model's potential as a basketball shoe, and the sneaker was re-designed as the PUMA 'Clyde' in the 70s.
In agreement with Frazier, the Clyde was only sold in the US, however following the termination of the contract, the PUMA Suede became introduced to the world while the Clyde continued its production as a standalone design.
PUMA Suede basketball court

The Suede Over the Years

The flexibility, breathability, and large variety of colours saw the PUMA Suede become popular in the skateboarding and breakdancing scenes in the 1980s.
Newly popularised as a street shoe, its comfortable and stylish design have kept the model on trend right up to the current moment.
black puma suede
Organising the Chaos

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