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The New Balance 990
As New Balance founder William J. Riley led a team that strived to create running shoes with cutting-edge technology, outstanding performance and excellent comfort, it's no surprise that when the New Balance 990 model debuted in 1982, it was quickly picked up amongst serious runners due to its innovative design.
Its advanced technology and commitment to comfort means that the NB990 is still considered a classic today, appealing to both sneaker fans, casual wearers, and athletes. Updates and revisions over the years have ensured its excellence and performance have been carefully maintained.
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New Balance 990 Design
Crafted with high-quality materials such as mesh and premium pigskin suede, the NB990 is built for breathability and durability, as well as featuring distinct design elements that contribute to its iconic look and aesthetic.
New Balance's famous ENCAP midsole technology is incorporated in the construction of the shoe, its cushioning system designed to offer exceptional shock absorption, stability, and all-day comfort by combining a form polyurethane rim with a soft EVA core.
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New Balance 990 Series
The New Balance 990 has gone through a series of iterations over the years, starting with the original and cycling through five further versions to the v6.
While each sneaker has a dual-density foam collar for plush support, later versions included details such as reflective accents and logos, for enhanced visibility in low-light conditions.
With its clean lines, well-proportioned design and classic silhouette, the timeless aesthetic of the NB990 allows versatility when combing with outfits, from running to casual to more formal looks.
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