Introducing the New Balance 550
The New Balance 550 first debuted in 1989 as the P550 Basketball Oxford. However, with heavy competition from brands like Nike and Reebok at the time, the model never truly took off.
Fast forward to 2020, when Aimé Leon Dore revived the silhouette, sparking massive buzz in the sneaker world after decades of obscurity.
The 550’s clean, retro-inspired design features smooth leather uppers, breathable mesh lining, and durable rubber soles. Its effortless versatility, pairing easily with almost any outfit. has been a key factor in its widespread appeal.