By bringing the Air Jordan 4 back into the spotlight in 2023, Jordan Brand intends to appeal to a younger generation of basketball fans. A new colorway, 'Red Cement,' is set to contribute to the success of the Air Jordan 4 Retro.

In honor of the original '89 White Cements 4, the 'Red Cement' colorway is adorned with speckled wing flaps and midsoles, while a bold grey shade complements the bold red. Despite retaining a classic white/gray/black color scheme, the shoe is still a degree away from the original, keeping sneaker lifestyle enthusiasts interested.

Additionally, the colorway is available on the Air Jordan 4 PS, Air Jordan 4 TD, and Air Jordan 4.