Putting the Air Jordan 4 at the forefront in 2023 is Jordan Brand's way of engaging the younger generation of sneaker enthusiasts. Another year of dominance is on the way for the Air Jordan 4 Retro, with the 'Red Cement' colorway contributing to the success.

The Red Cement colorway takes inspiration from the original White Cements 4s from 1989, featuring a speckled pattern and a bold red hue in place of the white. Even though the rest of the shoe maintains the classic white/grey/black colour scheme, it retains OG styling, ensuring its appeal to sneakerheads.