Nike is gearing up to drop the Air Max Plus ‘Napoli’, a captivating tribute to the vibrant coastal charm of Naples, Italy. Embodying the soul of Naples, this limited edition sneaker goes beyond the city’s awe-inspiring scenery.
Inspired by picturesque shores and the iconic azure waters that cradle the city, the ‘Napoli’ colourways transforms the essence of Naples into a wearable masterpiece. Flaunting a striking upper, the kicks depict a striking digital wave pattern, capturing the restless energy of the sea in motion. This dynamic exterior is set against a sleek black and white backdrop, creating a bold contrast that’s as dramatic as Naples’ own landscape. Meanwhile, the sunset-themed tongue tags add a final touch of Mediterranean warmth, evoking the city’s legendary twilight views.
What truly sets this release apart is the nod to Neapolitan culture through the phrase Vedi Napoli e poi muori (see Naples and then die), subtly printed along the heel. This iconic saying reflects the idea that once you’ve experienced the unparalleled beauty of Naples, nothing else in life will ever compare – a sentiment that speaks volumes about the city’s enduring allure.
The Nike Air Max Plus ‘Napoli’ (HM0718-400) lands 5TH SEPTEMBER 2024 at NIKE & SELECT RETAILERS. While we wait, you can shop the latest Air Max Plus colourways via the banner below…
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