Did the Swoosh Just Get More Colour? Jae Tips Joins Nike

We didn’t see that one coming… If you’ve been following the collaborative landscape over the last couple of years, one name has been impossible to miss: Jae Tips. The Bronx-born creative, known for his unapologetic use of colour and “Saviour” branding, has officially sent shockwaves through the industry lately by announcing a brand-new partnership with Nike.

Taking to Instagram, Jae Tips was spotted head-to-toe in the Swoosh, rocking apparel that heavily nods to his own label, Savior Worldwide. Here is what we know so far…

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For many, Jae Tips was the man who put Saucony back on the hype map. His iterations of the Grid Azura 2000 and the ProGrid Omni 9 weren’t just sneakers; they were masterclasses in storytelling through palette.

However, as the saying goes, when the Swoosh calls, you answer…

Taking to social media with a teaser that simply featured the iconic check alongside his signature branding, Tips confirmed what many had been whispering about: he’s moving to Beaverton.

What Can We Expect from Jae Tips x Nike?

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While the specific sneaker silhouette for his Nike debut still remains under wraps, the anticipation is already through the roof. Will he tackle a cult classic from the Air Max series, or perhaps bring his vibrant aesthetic to a basketball icon like the Dunk? Given his track record for intricate details and premium material plays, we expect nothing less than a full-blown artistic takeover.

This move signals a significant shift for Nike as well, as they continue to lean into authentic, community-driven creators to revitalise their collaborative energy.

We think: leaving a successful run at Saucony is a bold move, but if anyone can transition that momentum into the global spotlight of Nike, it has to be Jae Tips. Keep an eye on our socials to make sure you don’t miss any news regarding this topic and other sneaker updates!

IMAGE CREDITS: Jae Tips