New Balance is back at it again, dropping the New Balance 740 on 16TH OCTOBER 2024. Continuing to dig into their archives for inspiration, this classic silhouette from the early 2010s is making a stylish comeback.
It’s no news that New Balance has the retro aesthetic nailed down to a t, and the 740 is right on that wave – perfectly tapping into the Y2K trend that’s taking the fashion world by storm. With a nostalgic nod to the early 2000s, this sneaker captures the essence of that era while incorporating modern touches.
Design-wise, the 740 has got that cool mix of old and new. The upper combines durable leather and breathable mesh. The standout ‘Sea Salt’ base paired with ‘Marsh Green’ accents gives it a unique look that’s easy to pair with just about anything in your wardrobe. Comfort is a big deal with these kicks too! Thanks to the ABZORB cushioning, your feet will feel like they’re on cloud nine, making them perfect for all-day wear.
With the release of the New Balance 740 ‘Marsh Green’ (U740GR2) on 16TH OCTOBER 2024, there’s no better time to give your sneaker collection a proper retro boost.
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