
When discussing the ollaborations that laid the very foundations of modern sneaker culture, the partnership between PUMA and Jil Sander sits right at the top of the pile. What began in 1998 as a ground-breaking fusion of high fashion and sportswear is now evolving under the creative direction of Simone Bellotti. Enter the PUMA K-Street.




Following the successful return of the legendary King Avanti in 2025, the duo is now opening a fresh, even more purist chapter. The K-Street design draws inspiration from two distinct worlds: the upper leans on the H-Street, a lightweight runner from the PUMA archives, while the ultra-thin, contoured sole is directly influenced by the discipline of karate.
Bellotti, who is currently infusing Jil Sander’s heritage with a modern sense of urgency, describes the sneaker as almost a “second skin.” The silhouette follows the natural lines of the foot, striking a sophisticated balance between technical precision and organic softness.
In terms of materiality, the collection leaves nothing to chance: the K-Street arrives in three distinct iterations: premium suede, canvas, and technical nylon.


Each fabric offers a different tactile experience while maintaining that minimalist core. Co-branding remains characteristically subtle, reinforcing the ‘quiet luxury’ ethos for which the house of Jil Sander is world-renowned.
The Jil Sander x PUMA K-Street is set for a global release on 8 April 2026 via Jil Sander channels, alongside a worldwide drop at selected retailers. Make sure to check our release calendar for all further information.
IMAGE CREDITS: Jil Sander

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