Jil Sander x PUMA Are Back with a King Avanti Release

Let’s rewind to 1998: Jil Sander teamed up with PUMA to reimagine the King Avanti, a silhouette that, until then, had only graced the football pitch. What began as a refined twist on a sporting classic soon grew into a collaboration that perfectly fused luxury and athletic design.

Fast forward to 2025, and the partnership returns. Under the creative direction of Simone Bellotti, Jil Sander reconnects with PUMA to deliver a new premium take on the iconic King Avanti.

A closer look at the Jil Sander x PUMA King Avanti …

This year, in 2025, Jil Sander and PUMA pick up the thread once again, continuing their legacy of refined minimalism and sport-inspired design. Together, the duo reintroduces the King Avanti, crafted from premium leather and finished with subtle gold branding.

We see the signature PUMA logo sitting proudly on the tongue flap, while Jil Sander’s understated mark appears on the insole, a harmonious balance of heritage and contemporary luxury, just as we’ve come to expect.

The Jil Sander x PUMA King Avanti in the ‘Navy’ colourway dropped on October 14, 2025, exclusively via Jil Sander and selected retailers. A second instalment of the collaboration is expected to follow in March 2026, though details remain under wraps for now, leaving us curious about what other surprises this refined partnership has in store…

Stay tuned to the The Drop Date news page for updates on the next Jil Sander x PUMA release. You can explore available PUMA Avanti models and colourways via the button below!

IMAGE CREDITS: PUMA