JD Sports Exclusively Launches New Balance 1906 Colourways

Debuting in celebration of a trio of new 1906 colourways from New Balance landing exclusively at JD Sports, the global retailer launches a campaign with none other than Sainté.

As we know, New Balance is a pioneer in providing timeless style whilst aligning with contemporary trends and technology. Enjoyed across generations and subcultures, the campaign depicts a new wave of NB wearers – collectives who are making big moves in their respective scenes. The face of Patta and New Balance’s 991v2 collaboration back in November 2023, Leicester-born rapper Sainté is no stranger to the brand’s iconic heritage. Appearing alongside fellow UK artists BETAROK75 and INSA within the campaign, the Parisian environment perfectly compliments the essence of each new 1906 palette.

A Closer Look at the JD Sports New Balance 1906 Colourways…

Black (19611659) / Reflection (19611660) / Concrete (19615458)

Providing the progressive 1906 with a less-is-more approach, each colourway flaunts a neutral hue across the exterior. Boasting the 2000s-runner-steez that we can’t get enough of, the sneaker feels just as good as it looks. Featuring a midsole that’s decked out in an ABZORB and N-ergy cushioning, your feet are in for a treat, providing unparalleled levels of comfort. Lastly, a Stability Web outer allows for durable shock absorption, ensuring nothing holds you back on your ventures.

All three colourways of the JD Sports New Balance 1906 are AVAILABLE NOW at JD SPORTS.CO.UK. Shop now via the banner below…

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