Aries Gives the Reebok Instapump Fury 94 a Futuristic Twist

Aries and Reebok have teamed up once again, delivering a jaw-dropping iteration of the legendary Instapump Fury 94 silhouette to cap off 2024. 

Founded by Sofia Prantera, Aries has become synonymous with bold design and a genderless approach to streetwear. This ethos lies at the heart of this collaboration, which reimagines Reebok’s trailblazing design with a contemporary, subversive twist. The dynamic duo’s second collaboration this year is an audacious statement, perfectly marrying Aries’ rebellious aesthetic with Reebok’s innovative heritage. 

A Closer Look at the Aries x Reebok Instapump Fury 94 …

Silver (RMIA04SC99LEA0057220) & Black (RMIA04SC99LEA0011014)

The Instapump Fury 94 is certainly no stranger to standing out from the crowd. Debuting on the scene in the early ’90s, its futuristic design and laceless pump technology disrupted the sneaker world. Aries elevates this icon with two new unisex palettes, a shimmering metallic silver and a timeless black-on-black. Both versions are crafted with premium Synthetic Nappa Leather, showcasing custom mesh overlays on the toe and tongue for an industrial-meets-luxury vibe.

As per Aries’ footwear collaborations, signature style shines throughout every detail. Reflective accents adorn the heel, paired with bespoke Aries heel clips that are as functional as they are stylish. Pops of Fluro yellow and Fluro orange on the outsoles inject a bold contrast, giving the shoes that extra edge.

True to Aries’ penchant for exclusivity, each pair is packaged in a collector’s black box with gold detailing. The design synergy extends to the branding, with leather tongue labels showcasing both Aries and Reebok logos – a subtle nod to their collaborative spirit.

Both colourways of the Aries x Reebok Instapump Fury 94 lands FRIDAY 6TH DECEMBER at ARIESARISE. Shop via the banner below…

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