Introducing the Reebok InstaPump
Released in 1994, the Reebok InstaPump Fury redefined sneaker design with its laceless build and radical, deconstructed look.
Abandoning traditional laces entirely, it used Reebok’s Pump technology - a fully integrated air system - for a customisable, snug fit that prioritised both comfort and support.
With its split midsole, exposed arch, and eye-catching colorways, the InstaPump Fury wasn’t just a performance runner—it was a statement piece that resonated on the streets and within the fashion world.
Celebrated for its bold innovation and ahead-of-its-time aesthetic, the shoe quickly earned cult status and helped shape modern sneaker culture.
Its legacy continues through boundary-pushing collaborations and its reputation as one of the most fearless, futuristic silhouettes ever released.