New Balance 730

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Introducing the New Balance 730

The New Balance 730, first released in the early 1980s, marked a significant shift for the brand, emphasising performance running with a focus on lightweight construction and comfort.

Made in England, the NB730 quickly gained attention for its sleek, low-profile silhouette and innovative combination of synthetic materials and suede overlays, offering both durability and breathability. Its flexible sole provided a more natural running experience while still delivering the cushioning and support that New Balance was known for.

Although designed primarily for performance, the 730’s minimalist aesthetic and versatile style allowed it to cross over into the lifestyle space, earning it enduring popularity beyond the track.