HOKA
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Introducing HOKA
Founded in 2009 by French trail-running veterans Nicolas Mermoud and Jean-Luc Diard, HOKA was born from a radical idea: build a shoe with an oversized sole to help runners "fly" downhill. Originally a niche favourite among mountain athletes, the brand quickly gained global traction for its unmatched performance and unique design language.
Today, HOKA is instantly recognisable for its bold, futuristic silhouettes, ultra-lightweight construction, and innovative technologies. Key features include the Meta-Rocker sole, which promotes smooth transitions and forward momentum, and the Active Foot Frame, designed to cradle the foot for superior support and stability. Cushioned EVA midsoles ensure plush comfort, while select styles incorporate GORE-TEX for breathable, waterproof protection.
Once rooted in the trail scene, HOKA has expanded its reach to roads, gyms, and city streets—earning fans among elite athletes and fashion-forward urbanites alike. Flagship models like the Clifton 9 and Speedgoat 5 showcase the brand’s ability to blend high performance with standout aesthetics. In the 2020s, HOKA has emerged as one of the most talked-about and influential sneaker brands, redefining what performance footwear can look and feel like.
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