
This winter marks a milestone for size? as the brand celebrates its 25th anniversary by reuniting with Nike for a special reinterpretation of one of the Swoosh’s most beloved silhouettes: the Air Max 90.
Long established as a cultural mainstay, the Air Max 90 has carried decades of stories, subcultures, and design evolution. Now, the latest size? Exclusive release pays tribute to that legacy with a thoughtful blend of past references and future-facing craftsmanship.

From first glance, the shoe immediately reads as a love letter to the icons that came before. Its translucent outsole reveals style codes from previous Air Max models, grounding the design in heritage while offering a collector-ready detail for dedicated fans. The signature size? question mark makes its appearance on the heel tab – an understated seal of approval that marks the collaboration’s long-standing history.
Moving upward, the sneaker reveals a carefully curated mix of materials. Off-white mesh and suede make up the multi-layered upper, nodding to earlier Air Max designs, while exaggerated top-stitching brings a modern remix to the familiar shape. Fans of past releases will appreciate the return of Nike’s translucent Swoosh, complemented by perforated textures along the toe box that add visual depth without overwhelming the classic profile. On the inner quarter, graphic paneling references size?’s ongoing Nike Exclusives series, further cementing the shoe within the brand’s collaborative archive. Interchangeable laces and a vibrant size? Orange tongue finish the look, inviting wearers to tailor the sneaker to their style while keeping the design firmly rooted in its anniversary narrative.

The Nike Air Max 90 x size? Exclusive (IM7514-100) is now available for draw entry on the size? Launches app, ahead of its in-store release on Saturday 6th December.
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The shoe is available in a full unisex size run. Specific availability may vary during the draw and in-store release.
Entries can be submitted through the size? Launches app. Simply download the app, locate the release, and follow the entry instructions.
The in-store launch is scheduled for Saturday 6th December, following the draw period on the size? Launches app.

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