The Rich Paul x New Balance 2010 ABZORB is a Tonal Delight

The Rich Paul x New Balance 2010 ABZORB arrives as a collaboration that blends performance heritage with elevated lifestyle aesthetics.

From the moment images first surfaced, it was clear this wasn’t just another co-branded sneaker – it was a carefully curated interpretation of New Balance’s retro-tech lineage, guided by Rich Paul’s refined creative direction. Situated at the intersection of sport, culture and luxury, the 2010 ABZORB feels both familiar and refreshingly new.

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A Closer Look at the Rich Paul x New Balance 2010 ABZORB (U2010RP1) …

The sneaker features a rich blend of purple and burgundy tones, brought to life through a mix of mesh and premium suede overlays that add depth and texture. The signature New Balance “N” logo sits prominently on the side in a complementary shade, outlined for extra definition. Its midsole carries a smooth gradient effect, shifting between muted purples and reds that echo the upper’s palette while giving the shoe a modern, sculpted look. Set against a red backdrop, the colours appear even more vibrant, highlighting the sneaker’s bold yet refined aesthetic.

In the heart of the story is the 2010 itself, a model that has quietly built a cult following thanks to its chunky, early-2000s frame and unmistakable New Balance comfort. Rich Paul approaches the silhouette with a modern sensibility, infusing premium materials, subtle tonal contrasts and an understated palette that speaks more to timeless styling than hype-driven novelty. The ABZORB cushioning remains a central feature, giving the shoe the long-wear comfort expected from any New Balance model while reinforcing what makes the 2010 such a strong canvas for contemporary reinterpretation.

As the release settles into sneaker culture, the Rich Paul x New Balance 2010 ABZORB stands out as a collaboration built on authenticity and intention. It’s not a silhouette that screams for attention, but one that rewards closer inspection and thoughtful styling. In a landscape flooded with loud, trend-chasing drops, this project offers a refreshing sense of longevity. Whether worn for daily comfort or collected as a piece of modern sneaker history, the 2010 ABZORB marks another strong entry in New Balance’s increasingly prestigious line of collaborations.

The Drop Date!

The Rich Paul x New Balance 2010 ABZORB (U2010RP1) lands Wednesday 17th December at New Balance and select retailers. Shop via the banner below…

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