Story mfg. x ASICS: A Flawless Debut Collaboration

This past weekend, London was buzzing with excitement over the collaboration between Story mfg. and ASICS. For their first partnership with ASICS, the eco-conscious label revealed two colourways of the GEL-VENTURE 6. The release took place at a special pop-up store in London, but will see a global launch next week.

First Sneaker Collaboration

For those unfamiliar with Story mfg., here’s a quick introduction: the British brand was established in 2013 by husband and wife duo Saeed and Katy Al-Rubeyi. Their mission: offering a more genuine and mindful approach to fashion, balancing aesthetics with sustainability.

For their first sneaker collaboration, the brand turned to ASICS. The collab features two colourways of the GEL-VENTURE 6: ‘Reddish Brown’ and ‘Vanilla Violet Quartz’. Both sneakers are adorned with a gingham check pattern across the entire silhouette, giving the shoes a nostalgic look.

The sporty silhouette is constructed from breathable mesh and features standout details like vertically woven laces. Tonal midsoles and the iconic ASICS stripes contribute to a cohesive design. Both colourways showcase the logos of ASICS and Story mfg.

The sneakers dropped this past weekend at a special (free!) event in London, where guests were treated to homemade cookies and could even get creative by designing their own embroidery. For those who could not attend, good news: the sneakers will receive a broader release this week.

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Release

On April 13, 2025, the sneakers will be available through Story mfg., followed by a global release on April 18. Check the Drop Date news page for updates.

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