New Balance 998 MADE in USA Receives Two Vibrant Updates

Landing as part of New Balance’s 2023 MADE in USA line-up, the Boston-based powerhouse has dropped two all-new palettes for the 998 model. 

Taking it back to the year of 1993 – the OG 998 silhouette was born. Making waves as the first-ever shoe to boast ABZORB cushioning tech, it was truly a game changer. This revolutionary move in shock absorption wasn’t just a performance upgrade, but a slick makeover that effortlessly meshed with the progressive vibe of the beloved 99X series.

Taking a stroll through the eras of style, the first of the updated MADE in USA 998 colorways pops up in an invigorating blend of orange, sepia, and Atlantic blue. Not only does the palette cultivate a lively canvas of freshness, but also captures old-school nostalgia. Wrapped up in a sophisticated combination of premium suede and breathable mesh, the upper exudes a classy coolness, revelling in both comfort and craftsmanship. The second offering of ‘Brown’ showcases hues of the autumnal season, expressing rich earthy tones of brown, green and orange. 

Both the ‘Orange’ and ‘Brown’ New Balance 998 are AVAILABLE NOW, at NEW BALANCE & SELECTED RETAILERS. Shop now via the banner below…

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